OUR CALLING

Creating safe natural vegan skincare for sensitive skin using skin-friendly, sustainably and ethically sourced ingredients.

INSPIRING THE WARRIOR WITHIN

We dedicate our brand to you – the brave! To the fearless warriors who go forth each day, no matter what bruises they wear on their hearts. May we always strive to uplift each other and empower ourselves. Together, help make the world a better place.

MEET THE FOUNDER

Jasantha Singh spent her teen years struggling to find skincare for her sensitive skin. While working in corporate as an IT Consultant she realised that natural skincare still contained ingredients she was allergic to. Her journey into safe natural skincare led her to a solution that started in 16th Century Europe – Castile Soap, created from pure Extra Virgin Olive Oil. After months of perfecting her formulation, she began selling to local health shops.

As an advocate for people with sensitive skin and allergies, she wanted to not just own a natural skincare brand but, understand the formulation and every ingredient that went into her products.

She left behind her IT career and qualified as a postgrad Cosmetic Formulation Scientist from the University of Cape Town’s Hair and Skin Research Lab. Apart from her desire to create safe, quality skincare for sensitive skin she supports local businesses and ensures resources are sustainably and ethically sourced.

ADORING THE SKIN YOU’RE IN

We believe we all deserve to feel good in our skin. After all, we take it with us wherever we go. No matter our skin type or age, to adore what we see in the mirror. To love and appreciate the skin we have. To love our imperfections, be more gentle and pamper it with skin-friendly ingredients.

We believe in inspiring these experiences in you by creating quality natural skincare your sensitive skin will love. Opting for only high-end skin-safe ingredients that leave your skin feeling calmer and you – more in love with your skin. More than a natural skincare brand, we are committed to making positive social impacts.

OUR MISSION

One such mission is to move towards zero waste by being a plastic-free brand. Since 2017 the beauty industry has produced around 76.8 billion plastic packaging units. We want to prevent millions of plastic packaging from ending up in our landfills and oceans. Post lockdown we are incentivising the return of empty packaging as part of our brand’s Return, Repeat, Recycle program. We also want to roll out a refill initiative in Cape Town.

Our outer packaging will also be minimal, reusable or compostable. We are currently collaborating with the Growing Paper company on our latest initiative. The waste paper we collect from local businesses in our area gets turned into handmade seed paper.

Plant our zero-waste outer packaging and watch it turn into a flower, herb or veggie.

We hope that we will serve as an inspiration to others and welcome all those who will join us on our journey.

BROWSE OUR PRODUCTS