Aurora in Latin is Dawn and represents the Roman Goddess of Dawn, who inspires beauty, youthfulness and trust. Trust that as the sun sets across the sky, a new dawn is coming, bringing forth renewed hope and new beginnings.

Aurora Natural Skincare is dedicated to you – the brave! To the fearless warriors who go forth daily, no matter what bruises you wear on your heart. To inspire you to love and appreciate more about yourself. To remind you, your level of self-worth is not related to your skin condition, imperfections or aging skin. You are always worthy and deserving of self-love.

I love Superheroes and their origin stories. How their challenges become their strengths. Since my teens, I’ve been in pursuit of safe skincare for my sensitive skin and allergies. After countless skincare products and being vegetarian for a decade, the solution still evaded me. It is here in Century City that Aurora’s origin story unfolds when I stumbled upon a solution from 16th-century Europe – Castile Soap.

Using my Software Engineering background I used Agile Testing to teach myself how to formulate this soap. My Castile Soap bar formulations improved in time and began yielding noticeable results. Soon Health shops began stocking them. I left IT Consulting and in 2019 qualified cum laude as a Cosmetic Formulation Scientist from the University of Cape Town’s Hair and Skin Research (HSR) Lab. Starting my brand using the Seed money I won at the UCT Pitch that year.

I wanted transparency of every ingredient from source to skin. As one customer remarked ‘Jes will not use ingredients, she is not willing to use on herself. ‘

I now dedicate my time to empowering customers. To learn about hidden allergens, understand skincare ingredient labels and make more conscious choices, through Skin Consultations, Workshops or personalized formulations. As a Professional Coach from The South African College of Applied Psychology,  my intention is around Wellness Coaching. I delve into inner work to help clients become aware of the mind-body relationship and the impact stress has on one’s skin and body.

As a Formula Botanica alumni (Certificate in Organic Anti-Ageing Skincare), Aurora has evolved into an eco-luxe Skincare brand. By adopting circular economy and climate action initiatives. If you are keen to join our Aurora Tribe or Focus Group, connect on social media and become part of our family.💚

Your skin deserves to feel nourished with gentle, skin-loving ingredients. My hope in selecting high-end skin-safe ingredients is for you to experience more calm. Trust your skin knows how to return to its state of balance and harmony. You to enjoy skincare rituals that allow you to fall more in love with your skin that your skin conditions and imperfections no longer matter.

Aurora is a brand with purpose, committed to being skin-friendly and earth-friendly. Aurora Renewal Serum and Organic Baobab Body Balm, were entered into the 10th annual Beauty Shortlist Mama & Baby Awards in June 2022. The most prestigious awards in the industry “shine the light on the highest-scoring clean, green ethical products for mums, mums-to-be and babies, toddlers and children “.

 “The awards provide an expert-compiled guide to the best, tested, all-natural safe and gentle products for mums and their little ones, all by ethical brands – the products with trustworthy, transparent INCI/ingredients that work well and are beautiful to use.”

“Retailers, consumers and editors trust these awards which honour the outstanding mum and baby heroes of the year from ethical brands, through a proudly independent judging process.”

Aurora Natural Skincare is proud to have been shortlisted as an Editor’s Choice winner just prior to its first birthday last July.

More than a natural skincare brand, Aurora aspires to make positive social impacts.

During my internship, I noticed the large volumes of plastic used to fill skincare products daily. Followed by more plastic to encase products during transit.

It turns out that since 2017 the Beauty Industry produced around 76.8 billion in plastic packaging. Consumers deserve planet-friendly choices. Aurora Natural Skincare is 100% Plastic Free skincare brand.

As a stepping stone into circular economy, I collect waste printer paper donated by local businesses. Which is handcrafted by Growing Paper company into beautiful Aurora Seed Paper cards. Containing either (Basil and Rocket) or (Carrot & Lettuce) seeds.  They accompany each order, make ideal personalized Gift tags or can be planted.