Yes – Because Aurora products are oil-based and not water-based, they do not contain preservatives. A paraben is a preservative. Aurora products contain NO parabens, SLS, petrochemicals, preservatives, artificial fragrances or other chemicals. 

According to EU Cosmetic Regulations which SA Cosmetics aligns with, you cannot claim ‘Free from’ + ingredient if the ingredient is not supposed to be present in the product.

Aurora Natural Skincare is also free from from Phthalates, and Silicones.

Which explains why you also don’t find Aurora products in the online store do not need to claim to be free of these ingredients. Transparent ingredient lists – what you see is what you get.

Check out a great post on instagram that explains this in detail.